Microsoft Surface represents the next generation of customer digital interaction. It breaks down traditional barriers between people and technology, providing effortless interaction with digital content that moves beyond the mouse/keyboard experience. With its natural user interface, Microsoft Surface allows people to interact with technology the same way they have interacted with everyday things all their lives, with their hands, with gestures and using real world objects.
With Microsoft Surface your customers can experience your products and services from an entirely new perspective. It can help you grow your business by:
- Enhancing the customer experience
- Increasing customer loyalty
- Attracting new customers with brand-new offerings
- Reducing service costs
As one of the first official Microsoft Surface partners in the EMEA region, ALK Solutions provides turnkey solutions for this innovative technology — from assistance with initial purchase and maintenance to application development and consulting for the realization of your ideas.
A few samples of the virtually unlimited opportunities possible with Microsoft Surface are detailed below.
Retail
Outfitted with customized software, Microsoft Surface can recognize objects and devices, such as cellular phones or cameras, placed on it and pull up related information and content for customers to explore.
For example: In a coffee shop, customers can browse music and create their own playlists with a customized digital jukebox application. Clothing stores can use the technology to propose matching shoes or jewelry for a sweater. Alternatively, at an architectural firm, customers can use Microsoft Surface to visually design their own living spaces.
Financial Services
Banks can use Microsoft Surface to boost customer satisfaction. Placed in a bank’s lobby, it can replace complicated product brochures with an interface that is easy to use and operate. Customers can compare various services in a matter of seconds.
Using Microsoft Surface, you can personalize customer interaction. Instead of reviewing documentation on a computer screen while the customer sits on the opposite side of a desk, you can use Microsoft Surface as a common “meeting place” to view documents together. This boosts the intimacy of the interaction, increasing customer satisfaction and loyalty.
Hospitality Industry
Microsoft Surface offers new ways of entertaining customers. For example, with a customized application, a customer could place his member card on Microsoft Surface to order his favorite drink.
With interactive games, virtual tours, and information about travel destinations, you can enhance customer awareness and increase revenues without additional personnel costs.

If you are interested in learning more about our products or services, we are looking forward to hearing from you.