Microsoft Germany is the first licensed customer of Buzzwords, our newest Microsoft Surface application. At the Hamburger IT Strategy Days 2010 —one of the most highly regarded IT events in the EMEA region— the application was used to demonstrate the latest Microsoft products.
Buzzwords enables users to navigate through various product categories using an eye-catching “stick menu”. Once a category has been selected, images and videos are displayed in a custom-branded screen and users can fill out a query form to receive additional information about products.
We teamed up with the marketing agency tisch13 to brand the application with Microsoft’s corporate identity. We also developed a second application based on the card game Memory to attract visitors to the Microsoft booth.
Check out the video below to see the Microsoft-branded version of Buzzwords. If you’re interested in learning more about licensing and purchasing options, we look forward to hearing from you.